• ENAMEL FRIENDLY: Black is White Toothpaste works to give you a healthy white smile and double protection against tooth decay while protecting your enamel and gum tissue as the main priority
• BRIGHTEN YOUR SMILE: Whiten your teeth and remove discoloration with Black is White Toothpaste using activated carbon without abrading or bleaching while strengthening your oral health
• SAFE & GENTLE: Free of SLS, triclosan, bleaching agents, and plastic particles, Black is White Toothpaste is great for sensitive teeth and oral health
• FRESHEN UP: With a citrusy taste and cooling sensation, Black is White Toothpaste freshens breath all day long and can replace your regular toothpaste to be used regularly without limitation
• THOROUGH CLEAN: Includes the CS 5460 Ultra Soft Toothbrush to enhance the gentle whitening process and leave your gums satisfied with every brush

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